Gender Effects in Mobile Application Development

Growing interest in the impact of gender on technology includes concerns with regard to gender bias and its implication in the user experience. Past explorations of gender and design revealed significant differences between female and male users with regard to the perception and the acceptance of dating apps. A novel study was designed to investigate whether gender differences in the user experience could be caused by gender bias in mobile app development. Significant differences in the definition of design priorities emerged with regard to the participants’ gender and the persona’s perceived gender.