The Effect of Service Quality and Price on Patient Satisfaction

The purpose of this study was to determine the effect of service quality and prices on patient satisfaction at the Yapida Gunung Putri Clinic, Bogor, both partially and simultaneously. While the method used is quantitative. The sampling technique used the Slovin formula and the sample in this study was 100 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. From the results of the study, service satisfaction has a simultaneous influence, service satisfaction and price s have an influence on patient satisfaction where Ha3 is accepted so that f count is 58.794 > f table 3.09. While the effect on patient satisfaction is seen based on the results of hypothesis testing, namely Ha1 is accepted where t count 6.030  > t table 1.984  and price s have an influence on patient satisfaction based on t count 3.944 > t table 1.984. Then Ha2 is accepted. Keywords: Quality of Service, Rates, Patients.