Strategic Management of Emirates Airlines

This paper is primarily centered on the assessment of Emirates Airlines strategic management plan. In its scope, the paper looks into the various fundamental spheres that are vital for the successful formulation and implementation of Emirates Airlines strategic management. Also to provide an analysis and evaluation of the strategic management of Emirates Airlines and how this young company started with limited resources until reach in a position that became a major threat for the world's top airliners in the aviation sector. Emirates airlines build up a brand, and the travelers become loyal to this brand. The publication provides the present epoch outlook of the Airline as well as its chronological track to the current position. Apropos strategic management is, of course, composed of critical strategies. Hence, the publication does not shy away from illustrating the vital strategies employed by Emirates Airlines. The road to successful strategic management cannot be entirely smooth, and thus, the various barriers along the way are presented as the challenges that stood along the Emirates Airways course. Nevertheless, the research methodology that was used together with its primary tents and aspects is extensively epitomized for clarity and accuracy of the findings. More so, the research methodology employs the use of the Five Porter's Forces Model to analyze and understand the various factors of competition behind the development of Emirates Airlines. Also, SWOT is an analysis tool used to assess the internal environment, the external environment, and business performance. Types of strategic management are also another critical aspect of the publication.