Study on the Interactive Relationship between Audiences and the WeChat Public Accounts of Party Media in Tibetan Areas of Sichuan Province

As the second largest Tibetan region in China, the party media in Sichuan plays an important role in maintaining long-term stability and ethnic unity in China. Based on the analysis of the interaction between the party media WeChat official account in Tibetan areas of Sichuan province and audiences, this paper explores the factors which affect the interaction between the audience and the official account by combining the interactive ritual chain with the theory of symbolic interaction. At last, this paper puts forward relevant suggestions and strategies for improving the interaction with the audience, so as to promote the long-term and lasting development of the party media WeChat official account in Tibetan areas of Sichuan province. 四川藏区党媒微信公众号互动关系研究 于蕾 , 詹恂 电子科技大学公共管理学院,成都,四川,中国 电子科技大学公共管理学院,成都,四川,中国 kiakia97@163.com, b zhanxun@163.com 通讯作者 关键词:四川藏区;党媒微信公众号;互动关系 中文摘要.四川藏区作为我国第二大藏区,其党媒对于维持我国长治久安、民族团结具有重要 作用。本文通过对四川藏区党媒微信公众号的互动现状进行分析,结合互动仪式链和符号互 动论理论探究影响受众互动的因素,最后为提升与受众的互动关系提出相关建议和策略,促 使四川藏区党媒微信公众号长远持久地发展。 1. 引言 随着移动互联网的迅速发展,人们获得信息的成本已经越来越低廉,获取信息的渠道也 已经越来越丰富,许多人不再选择通过报纸、电视等这些传统党媒获取信息,与此同时微信 成为人们日常生活、工作必不可少的重要工具之一,而微信公众号也成为传统党媒在新媒体 4th International Conference on Humanities Science and Society Development (ICHSSD 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 328