The Formation of Lecturer’s Professional Image in Higher Education Institution

The article is devoted to the research of modern approaches definition the essence of the lecturer’s professional image and factors of its formation in higher education institutions. The essence  concept of the lecturer’s professional image is revealed The characteristic features of the lecturer’s professional image are presented. It is determined that the lecturer’s professional image is a certain image of the teacher's personality, which is formed by him consciously or unconsciously in the process of interpersonal interaction with colleagues, students, leadership, society. The preconditions formation of lecturer’s professional image are considered. It is formed as a result of the interaction of the teacher's personality (the totality of his motives, interests, orientation, socio-psychological features, the I-concept, the available knowledge, skills and abilities), the requirements of the profession (necessary for the social role of the teacher of knowledge, skills and abilities, psychological qualities and peculiarities of the teacher's behavior) and the target audience. The role of self-presentation in shaping a professional image is revealed. The approaches of domestic and foreign scientists to the definition of components of the teacher's image are investigated. The components of the professional image of the teacher, which are external (greedy), reputation, competence, communication, personal, are substantiated. The necessity of declaring requirements to the lecturer’s professional image  in normative documents of higher education institutions is proved. The article analyzes the existence of a normative provision for the formation of a teacher's image in higher education institutions in Ukraine. The lack of documentation in most higher education institutions that regulates the ethical behavior of the teacher and his image is revealed. The ethical codes of the teacher and their analogues concerning the availability of requirements concerning the components of the image of scientific and pedagogical workers are considered. A number of drawbacks have been identified, namely: mainly the codes reflect the requirements for teacher professional skills and ethical academic behavior, and the appearance of teachers in most documents is devoted insufficient attention. This requires continuation of work in this direction, which consists in the elaboration of an improved draft Code of Professional Ethics and Organizational Culture of Workers.