Success Factors for Market Entry of Mobile Health Startups

Mobile health, or mHealth for short, is considered a trend and growth market in healthcare. Start-ups are increasingly entering the market with innovative applications in a narrow medical context. However, the German healthcare market is very complex in terms of its structure and regulatory requirements, which makes the transfer of innovations difficult. As a result, only a small amount of applications actually manages to successfully enter and establish themselves in the healthcare market in the long term.The aim of this study is to identify factors for successful market entry. Success factors for start-ups and innovations in other industries also apply to the mHealth sector, however, success factors for the healthcare market need to be specified in terms of content. The result is the identification of relevant success factors.