POLITICAL SUBJECTIVITY OF TRANSNATIONAL DIGITAL CORPORATIONS

Aim. To define political subjectivity of transnational digital corporations in the modern world.Methodology. Network effects arising within the framework of the modern digital platforms functioning are the subject of research. The paper analyzes such effects of the modern communicative space as “digital capsules”, deplatforming, avatarization and the power of algorithms. The special status and definition of the political subjectivity of transnational digital corporations are highlighted.Results. It has been concluded that the algorithms that perform functions on platforms have a significant impact on the communication and information space, while they are not a self-sufficient political entity.Research implications. The author's definition of the political subjectivity of digital corporations is presented, examples of influence on platforms by state institutions are given, scenarios for the development of political subjectivity in digital platforms are considered.