Analysis of Short Video Marketing Strategy under the Background of Social E-commerce

In the Internet age, the rapid development of e-commerce depends on the maturity of social mode and systematic and diversified management mode. In the process of network information technology from 3G to 4G, the mainstream marketing mode of social e-commerce has also changed from text marketing to short video marketing, and the marketing strategy of short video marketing is based on the essence of social e-commerce, bringing its delivery channels and announcing utility into the interactive mode of people and goods by means of various network symbols, forming a cycle of brushing videos-paying attention to anchors-e-commerce shopping.