Supply Chain Quality Coordination Strategies for Complex Product under the Manufacturer Being at a Disadvantage

Complex product manufacturing industry is showing a strong momentum, more and more manufacturers are flooding into the market, and trying to gain a place in the fierce competition by developing new products. In the early stage of complex product development, some manufacturers are at a disadvantage in supply chain quality coordination management due to the influence of technology, market and status in the industry. This study firstly analyzes four dilemmas disadvantaged manufacturers may be in. On this basis, to reverse the disadvantaged situation, strategy suggestions are proposed for manufacturers from the following four aspects: (1) Optimize benefits distribution. (2) Unify quality standards and establish supply chain quality control system. (3) Set up supply chain quality control platform and resolve quality conflict. (4) Construct supply chain quality culture.