Programs and Parties: Rethinking Electoral Competition Through Analysis of Brazilian 'Grotões'

The ‘salience theory of party competition’ moves on from the ‘programmatic paradox’ imposed by the classic Downsian proximity model and demonstrates that parties compete with each other by means of the emphases they give to certain issues. They do this by leveraging their government programs to shape voter preferences that form an innate component of the electoral process. This phenomenon has been neglected in a Brazil supposedly dominated by weak parties, personality politics and clientelism. This scenario is most pronounced [...]