{"title":"楠榜市店铺顾客电子满意与电子信任对电子忠诚的影响","authors":"Indra Wijaya, Pandjaitan Dorothy R.H","doi":"10.55927/ijsmr.v1i4.3950","DOIUrl":null,"url":null,"abstract":"This study examined the effect of E-Satisfaction and E-Trust on E-Loyalty for Shopee consumers in Bandar Lampung. A questionnaire was developed and data was collected from 160 Shopee customers. Results revealed that E-Satisfaction improves E-Trust and E-Loyalty, and that the E-Satisfaction variable significantly influences the E-Trust variable, meaning that the more consumers feel satisfied with an E-Commerce, the greater the level of consumer trust in E-Commerce. Additionally, the E-Trust variable significantly influences the E-Loyalty variable, meaning that the more consumers trust E-Commerce, the more loyal consumers will be to E-Commerce","PeriodicalId":251111,"journal":{"name":"International Journal of Scientific Multidisciplinary Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of E-Satisfaction and E-Trust Towards E-Loyalty on Shopee Customers in Bandar Lampung\",\"authors\":\"Indra Wijaya, Pandjaitan Dorothy R.H\",\"doi\":\"10.55927/ijsmr.v1i4.3950\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study examined the effect of E-Satisfaction and E-Trust on E-Loyalty for Shopee consumers in Bandar Lampung. A questionnaire was developed and data was collected from 160 Shopee customers. Results revealed that E-Satisfaction improves E-Trust and E-Loyalty, and that the E-Satisfaction variable significantly influences the E-Trust variable, meaning that the more consumers feel satisfied with an E-Commerce, the greater the level of consumer trust in E-Commerce. Additionally, the E-Trust variable significantly influences the E-Loyalty variable, meaning that the more consumers trust E-Commerce, the more loyal consumers will be to E-Commerce\",\"PeriodicalId\":251111,\"journal\":{\"name\":\"International Journal of Scientific Multidisciplinary Research\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-05-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Scientific Multidisciplinary Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.55927/ijsmr.v1i4.3950\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Scientific Multidisciplinary Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55927/ijsmr.v1i4.3950","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Effect of E-Satisfaction and E-Trust Towards E-Loyalty on Shopee Customers in Bandar Lampung
This study examined the effect of E-Satisfaction and E-Trust on E-Loyalty for Shopee consumers in Bandar Lampung. A questionnaire was developed and data was collected from 160 Shopee customers. Results revealed that E-Satisfaction improves E-Trust and E-Loyalty, and that the E-Satisfaction variable significantly influences the E-Trust variable, meaning that the more consumers feel satisfied with an E-Commerce, the greater the level of consumer trust in E-Commerce. Additionally, the E-Trust variable significantly influences the E-Loyalty variable, meaning that the more consumers trust E-Commerce, the more loyal consumers will be to E-Commerce
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
