价格和促销对JNE branch SAMARINDA的送货率的影响

Aisyah Rayyani
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引用次数: 0

摘要

本研究旨在确定价格和促销对JNE Samarinda分公司交付服务用户水平的影响程度。被使用JNE Samarinda分支机构的消费者所感知。本研究使用的模型是李克特量表的问卷和文献研究,使用的样本确定方法是斯洛文公式,多达100个样本,总人数为24,090。分析方法采用效度检验、信度检验、多元线性回归分析、决定系数检验和假设检验,即部分显著性检验(T)和同时显著性检验(F),借助SPSS 22版计算机程序确定各变量的影响程度。研究结果表明,自变量价格和促销对服务用户因变量的正向影响值为57%。根据这些结果,提出的假设被接受
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PENGARUH HARGA DAN PROMOSI TERHADAP TINGKAT PENGGUNA JASA PENGIRIMAN DI JNE CABANG SAMARINDA
This study aims to determine how much influence price and promotion have on the level of users of delivery services at JNE Samarinda branch. perceived by consumers who use JNE Samarinda branch. The model used in this research is a questionnaire and literature study using a Likert scale and the method of determining the sample used is the Slovin formula as many as 100 samples with a population of 24,090. The analytical method used is validity test, reliability test, multiple linear regression analysis, coefficient of determination test and hypothesis testing, namely partial significant test (T) and simultaneous significant test (F) with the help of SPSS version 22 computer program to determine the effect of each variable. . The results of the study stated that the independent variables namely price and promotion had a positive influence on the dependent variable of service users with a value of 57%. With these results, the proposed hypothesis is accepted
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