A study on the impact of big data capabilities on business model innovation: from the perspective of knowledge management

The homogeneity of goods and services currently makes it challenging for the majority of businesses to stand apart in the increasingly tough market rivalry. Enterprises must rely on business model innovation to win the competition. Can businesses leverage big data capabilities to update and combine information and foster business model innovation in the period of the digital economy? In this paper, we introduce knowledge management as the intermediary variable. Using causal models and SPSS26.0, we empirically examine the theoretical model and research hypotheses in this work to determine the relationship between big data capacity and business model innovation. It gives businesses the experience they need to establish big data capabilities, alter their business strategy, and support high-quality development.