你是着眼于未来还是专注于今天?生活经验对跨期决策的影响

Jennifer L. Aaker, Wendy Liu
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引用次数: 69

摘要

在本研究中,我们探讨了重要的生活经历对年轻人跨期决策的影响。一系列的实验集中在经历亲人死于癌症的影响上。我们表明,这种包含时间信息的经历与做出有利于长期未来而不是短期利益的决定有关(研究1和2)。这种事件的基础似乎是关于一个人未来生命历程的显著性和具体性的增加,将焦点从现在转移到长期(研究3和4)。我们探讨了公众人物因癌症死亡而引起的转变,并考察了其随时间的稳定性(研究5)。本文还讨论了跨期决策研究的意义以及生活事件对感知和偏好的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions
In this research, we investigate the impact of signiWcant life experiences on intertemporal decisions among young adults. A series of experiments focus speciWcally on the impact of experiencing the death of a close other by cancer. We show that such an experience, which bears information about time, is associated with making decisions that favor the long-term future over short-term interests (Studies 1 and 2). Underlying this eVect appears to be increased salience and concreteness regarding one’s future life course, shifting focus away from the present toward the long run (Studies 3 and 4). Finally, we explore the shift caused by a cancer death of a public Wgure and examine its stability over time (Study 5). Implications for research on intertemporal decision making and the impact of life events on perceptions and preferences are discussed.
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