Analysis of Advertising Ethics in the Context of Self-Media

Along with the development of digital media and network technology, the structural form of news communication has undergone drastic changes. Network media is an innovative structural model in the history of news communication, which has given birth to a new form of information dissemination-self-media communication. Based on the development of self-media news media, the pattern of distribution of communication rights has been broken, and the dissemination of information to the public has changed from one-way communication of traditional media to interactive, multi-dimensional and multi-faceted composite communication. The advertising industry has also been developing at a high speed with the help of self-media development, and the emergence of problems such as exaggerated and distorted information and advertising irregularities has caused people to think about the ethics of advertising in the age of self-media. Based on this phenomenon, this paper analyzes in depth the ethical issues of advertising in the context of self-media.