The locality of the “global village” in the aspect of communication: Pro et contra m. McLuhan

The article deals with the concept of a “global village” in the aspect of communication. In the first part of the article this concept is introduced without undertaking any judgments and following a position of a judicial researcher. In the second part the conditions of the possibility of a “global village”, regarding the crucial differences of globality and villagicity and their incompatibility, are questioned. A thought is raised whether M. McLuhan's “global village”, which is constituted by contemporary information and communication technologies and treated as new media, should be assessed as a “global city”, attaching to globality some essentially new and unaccustomed meanings, inspired by the traditional socio‐cultural structural transformations to the networkful nonstructural systems.