SIEĆ SPOŁECZNA PRZEDSIĘBIORCY W KULTURZE WSCHODNIEJ

Social networks provide entrepreneurs with a wide range of valuable resources, supporting them in achieving objectives. The potential of the entrepreneur’s personal networks is the resource of specific opportunities positively affecting the performance of the company. The analysis of personal networks of the entrepreneur seems to be incomplete while not indicating the place of this type of network in Eastern culture since, in this part of the world, they occupy a significant position in everyday life of both ordinary people and entrepreneurs. The objective of the present study is the presentation of the social network and its role in Eastern culture on the example of China.