You Get What You Ask For?: Encountering Complexity and Performative Leadership on Social Media

Based on complexity thinking, the present study builds a new understanding of performative leadership on social media. The theoretical section sheds light on social media as a meaning-provision and framework-creation forum. Furthermore, an interpretation is constructed of the challenges and opportunities of leadership on social media that is based on complexity thinking and the performative trend in leadership research. The concluding section discusses the added value that complexity thinking and the performative leadership perspective bring to the implementation of leadership on social media.