Reactivation or Collapse

This chapter is structured for contrasting how differentially firms applying strategies of contraction/reactivation reach converse results and how management models may impact the organizational life and success in these circumstances. It analyzes two organizations in difficult situation in Colombia (Aluminios Reynolds Santo Domingo and Hospital Niño Jesus in Barranquilla city), and it identifies strategies to be applied for maintaining alive these organizations, evaluates management styles accompanying the formulated strategies, and reveals the organizational denouement. In this work two styles for confronting turnaround are identified: classic, applied in a ruptured and aggressive way with strong reduction of direct cost; and inclusive, integrating members of the firm around the problem solution and socially building a strategy as a solution. For the empirical analysis, the case method is used accompanied by qualitative techniques as interviews, documental material, and observation.