The Effects of Digital Marketing on Choosing a Weight Loss Program

The weight loss market is attractive and the internet generates opportunities for this business. It was intended to understand whether digital marketing has positive effects on choosing a weight loss program. A literature review and a survey were carried out: 2 online surveys and telephone interviews. Survey 1 was carried out with 100 people and survey 2 and interviews with nutritionists / doctors specialized in weight loss, 100 and 55, respectively. SPSS was used. 49% of respondents who wanted to lose weight and searched on the internet, started the programs surveyed. 72.5% of professionals promote their doctor’s appointments on the internet and 62.7% classify digital marketing as “very effective” or “essential effect” when choosing a weight loss program. It was concluded that the internet is a good dissemination tool for professionals in this area and influences consumer choice, demonstrating the positive effects of digital marketing when choosing a weight loss program.