Benedita Malheiro, J. Foss, J. C. Burguillo, Ana Peleteiro-Ramallo, Fernando A. Mikic-Fonte
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Dynamic personalization of media content is the latest challenge for media content producers and distributors. The idea is to adapt in near real time the content of a video stream to the viewer's profile. This concept encompasses any type of context-awareness customisation, expressed preferences and viewer profiling. To achieve this goal we propose a multi tier framework composed of a content production tier, a content distribution tier and a content consumption tier, representing producers, distributors and viewers, plus an artefact brokerage tier, implemented as an agent-based e brokerage platform, to support the dynamic selection of the content to be inserted in the video stream of each viewer.