The impact of social media on fulfilling identity needs of a person – the case of China

: In order to live a normal life, a person must answer the question about themselves – about their image, worldview, capabilities. Typically, one’s identity is built on the basis of the opinions of the environment. A person either compares themselves with it or uses the opinions of people who are important to them. In this way, the person builds their own inner continuity, which provides them with a sense of stability. It is a dynamic process which very often determines the colour and com-plexity of human life. Today, the closest environment are more and more often the social media. Especially for young people, they are becoming an important source of information about themselves and the world. Yet to what extent do social media offer opportunities for authentic manifestation of one’s self, and to what extent do they become a space for creating parallel identities? Young users are eager to use social media, which influence their lives and identities. The problem is illustrated with the example of China, a large and original social media market.