Trust for Big Data Usage in Cloud

Integrating big data with an agile cloud platform can significantly affect how businesses achieve their objectives. Many companies are moving to the cloud, but the trust issue seemed to make a move to the cloud slower. This paper investigated the factors that affect Service Satisfaction that led to Trust. Since the sample was not normally distributed, the researchers used the PLS-SEM tool to analyse the relationship of the variables. The variables are Data Security, Data Privacy, Cloud Benefits, Reputation, Service Level Agreement (SLA), Risk Management, Service Satisfaction and Trust. The variables were linked together based on the analysis from qualitative research supported by theories, and the linkages were being validated through quantitative data analysis. The quantitative data analysis found that Data Security, Cloud Benefits, Reputation and SLA influence Service Satisfaction and Service Satisfaction influences trust.