Citation culture: Citing authors behaviour vs trust in research results

The importance of correct citation for the development and deepening of scholarly knowledge is evident. At the same time, considering citation in assessing the quality level of a particular paper or journal can be treated differently due to citation practices, thus requiring a systematic analysis, and tracking of their development. The purpose of this article is to present the architecture of the citation landscape current state and comment on steps to avoid common pitfalls in the citation process. The authors have analyzed the most significant foreign studies on the topic, highlighted the main key aspects of the modern citation culture and new trends that can change the citation practice. A typology of citation is offered, the most prominent theories of citing authors behavior are commented, strategies of citing authors behavior and factors that determine the characteristics of citation are described, parameters of high-quality citation are analyzed, and recommendations for the implementation of successful strategies for citing authors behavior are given. The authors have also highlighted new trends in the context of citation (review of the citation context, the phenomenon of unwanted citation) that can significantly transform the citation practice. Understanding the landscape of modern citation culture by citing authors is fundamentally capable of optimizing citation standards, achieving maximum transparency and validity of the scholarly communication context.