Tracing digital thyroid culture: building communities of support

In this poster presentation, the author traces health communication in online spaces, especially conversations about hypothyroidism on Twitter. Specifically, the author looks at how participants on Twitter use the hashtag #hypothyroidism for patient agency and advocacy. The strength of ties between #hypothyroidism (the Twitter hashtag) and the actors necessary for its existence is also discussed. This poster presentation argues that Twitter can strengthen patient agency and advocacy in both online and offline relationships between hypothyroidism patients and healthcare professionals. Patient agency and advocacy is accomplished because Twitter helps to build communities of support between and among patients and professionals through the immediacy and accessibility of information.