工业企业销售政策中的运输地点

О. A. Hodoskina, О. Y. Moiseienkova
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引用次数: 0

摘要

目的。目前,企业组织销售是为企业提供经济效益并将商品带给消费者的主要和持续的过程。这项工作的目的是分析和比较运输方式及其在企业产品营销中的作用。方法。为了建立企业营销活动的模型,以及对其组织结构、经济结构和生产结构以及运输在工业企业结构中的地位的运作机制进行建模,使用了经济和数学建模的要素。对获得的数据进行分析,可以让您选择最佳的运输方式,这对于确保企业的需求以及消费者的需求得到满足至关重要。发现。营销物流服务企业需要在研究了各种运输方式的优缺点后,在运输货物时选择最优的运输方式。企业在销售产品时,要考虑到随着时间的推移,不同运输方式的成本可能会发生变化,需要对运输方案进行修订。本文比较了不同运输方式的运输方式和货物周转量的结构(占总量的百分比)。创意。在构建功能依赖关系时使用数学工具,这些依赖关系构成了表征企业营销活动组织的一般经济和数学模型,不仅可以识别“弱点”,还可以相应地调整企业的营销政策,而不是依赖抽象的结论,而是依赖获得的明确依赖关系。实用价值。其结果是,首先,降低了企业营销政策的成本,提高了竞争力,增加了利润,最大限度地满足了消费者的要求。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Place of Transport in the Sales Policy of the Industrial Enterprise
Purpose. Currently, the organization of sales at the enterprise is the main and continuous process that provides the enterprise with its economic efficiency and bringing the goods to the consumer. The purpose of this work is to analyze and compare modes of transport and its role in the marketing of products by an enterprise. Methodology. To build a model for the marketing activity of an enterprise, as well as when modeling the mechanism of functioning of its organizational, economic and production structure and the place of transport in the structure of an industrial enterprise, elements of economic and mathematical modeling were used. Analysis of the data obtained allows you to choose the best method of transportation, which is extremely important to ensure that the needs of the enterprise, as well as the needs of consumers, are met. Findings. Marketing and logistics services of the enterprise need, having studied all the advantages and disadvantages of all types of transport, to choose the most optimal mode of transport when transporting goods. For the sale of its products, the enterprise should take into account that over time, the costs of different types of transport may change, and the transportation schemes should be revised. The paper compares the modes of transport and the structure of freight turnover by mode of transport (as a percentage of the total). Originality. The use of a mathematical apparatus in the construction of functional dependencies that make up a general economic and mathematical model that characterizes the organization of the marketing activities of an enterprise will allow not only to identify «weak» points, but also to adjust the marketing policy of the enterprise accordingly, relying not on abstract conclusions, but on the obtained clear dependencies. Practical value. The result is, first of all, a reduction in costs in the marketing policy of the enterprise and an increase in competitiveness, an increase in profits and maximum satisfaction of consumer requirements.
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