Design transformation: Ajrakh traditional printing to hand painting

The present study attempts to document the modernized version of Ajrakh hand block printing, which is significant ancient craftwork of the Kutch, Gujarat. Every Indian handicraft has its own uniqueness and carries the high heritage of our native traditions. The uniqueness of the Ajrakh craft is explored and has developed into a contemporary western garment collection for modern women through the transformation of Ajrakh’s traditional printing to hand painting. In the current scenario, there is an overdo of the traditional Ajrakh in the market. It needs an innovative idea and an uplift. The idea of transforming Ajrakh hand block printing to hand painting is a new innovation and an efficient technique with natural dyes and it is cost-effective as well.