Improving the level of information and communication competence of coaches is one of the directions of digitalization of the physical culture and sports industry

This study reflects the implementation of digitalization of the field of physical culture and sports in the Russian Federation through the implementation of advanced training courses for coaches of sports schools in Yekaterinburg and the Sverdlovsk region. Based on the introduction of digital products and services in physical culture and sports organizations, it is expected to increase the efficiency of management, the training process, and interaction with citizens. This study shows the experience of professional development of specialists in the field of physical culture and sports on the basis of the Faculty of Advanced Training of the Yekaterinburg Institute of Physical Culture (branch) "UralGUFK".