Analysis of Chinese Citizens’ Perception and Its Differences of City Spirit: A Case Study of Hefei City

City spirit is the soul of the city. The spread of city spirit not only could establish a civilized specimen for citizens, but also create a good cultural atmosphere for the city. Hefei residents’ perception of city spirit is extensive, and most of Hefei citizens consider the expression words of city spirit are very appropriate, which is enlightened, open-minded, actual and innovate. Great majority of Hefei citizens willing to support the propaganda and promotion of the city spirit, and they think the promotion of the city spirit plays a key role in the way of city’s development. In addition,significant differences in the perception of urban spirituality emerge among residents with different economic and social characteristics. There are four aspects about how to enhance the public perception of city spirit, which including increasing dissemination channels and means,strengthening guidance according to the difference of residents, encouraging participation of community residents, and building good atmosphere depending on the city’s advantages.