Unification of Economic Promotion in Małopolska Region as an Example of Institutional Coopetition

In recent years, regions have been increasingly promoted at the international level. It is reflected in actions taken by individual voivodships (Polish provinces), intensifying measures for attracting investment and promoting exports of local enterprises, combined with the use of additional funds, including EU appropriations, or with the formalisation of cooperation between various institutions and businesses. The aim of the article is to verify whether the voivodeship promotion model adopted in Małopolska, based on coopetition, fulfills the intended role and whether it can be a model for other regions. The article presents the most important results of the analysis, which may be the starting point for the development of the first in Poland model of coopetition in the field of economic promotion of the region and verification of its effectiveness.