A Correlational study of Personality Traits, Self-esteem and Desire for Fame in TikTok Makers

This study was undertaken to (i) identify the relationship among personality traits, self-esteem and desire for fame and (ii) to explore the relationship of personality traits and self-esteem in prediction of desire for fame in TikTok makers. The sample was recruited through the snowball technique and consisted of 200 TikTok makers of Pakistan. The following internationally standardized scales were used: The Big Five Inventory, The Rosenberg Self-esteem Scale (1965) and The Desire for Fame Scale. A significant positive correlation was found between (1) openness, (2) extroversion, (3) agreeableness, (4) conscientiousness, (5) self-esteem and (6) desire for fame. Additionally, neuroticism correlated negatively with the six mentioned variables; and self-esteem significantly predicted desire for fame. Females scored higher in extroversion, agreeableness, conscientiousness and self-esteem; whereas males scored higher in neuroticism. Also, higher levels of self-esteem and desire for fame were found in those who had increased frequency of making TikTok videos and those who belonged to big cities. In conclusion, personality traits, self-esteem and desire for fame significantly correlate with each other in TikTok makers. Researchers, social media activists, students, psychologists, and counselors can benefit from the findings of study. Keywords: Personality Traits, Self-esteem, Desire for Fame, TikTok Makers.