Educación informal en Pueblos Mágicos de México: patrimonio cultural que fomentan las artesanas

When one moves from the narrative of small-town everyday life to the account of academic language in the social sciences, “something” dissipates. For this reason, the narrative complemented by the body language and immediate environment of the interviewee, but not everything can be “appreciated” from the same perspective. Knowing the informal education transmitted from generation to generation about their identity, traditional values and their cultural heritage, the inhabitants who have lived in the so-called “Pueblos Mágicos” is the main purpose of this work. This investigation was qualitative approach, 60 people who are dedicated to handicrafts and the sale of food interviewed mainly, in three Pueblos Mágicos of the State of Mexico: Malinalco, Metepec and Valle de Bravo, based on an ethnographic work of daily life. Then, the most forceful of the findings was that artisan mothers and cooks are responsible for promoting values and traditions.