MANAGER’S ATTITUDE AND BEHAVIOR IN DECISION-MAKING PROCESS UNDER PERSUASIVE AND/OR BINDING COMMUNICATION: A LITERATURE REVIEW

Given the importance of analyzing the manager’s attitude and behavior in decision-making process, several researchers have examined the effect of the persuasive communication on manager’s actions. The majority of these researchers are concentrated on studying the impact of the governance monitoring system as a predictor of manager’s behavior. The aim of this review is to analyze the existing theoretical literature with a deep concentration on the new behavior change paradigm enhanced by the theory of binding communication. Particularly, we aim in this paper to remedy the explained breakage between managers’ cognitions and theirs actions, and aims to predict the managers behaviors.