{"title":"品牌价值","authors":"R. Mills","doi":"10.1177/174578660501600301","DOIUrl":null,"url":null,"abstract":"The financial success of many businesses is said to lie in the value of their brands. But how can managers put a financial value on their brands and those of other businesses? In this Manager Update, Roger Mills reviews the latest methodology used to value brands in financial terms and identifies their strengths and weaknesses.","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"71 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2005-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Brand Valuation\",\"authors\":\"R. Mills\",\"doi\":\"10.1177/174578660501600301\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The financial success of many businesses is said to lie in the value of their brands. But how can managers put a financial value on their brands and those of other businesses? In this Manager Update, Roger Mills reviews the latest methodology used to value brands in financial terms and identifies their strengths and weaknesses.\",\"PeriodicalId\":102537,\"journal\":{\"name\":\"Henley Manager Update\",\"volume\":\"71 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2005-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Henley Manager Update\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/174578660501600301\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Henley Manager Update","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/174578660501600301","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The financial success of many businesses is said to lie in the value of their brands. But how can managers put a financial value on their brands and those of other businesses? In this Manager Update, Roger Mills reviews the latest methodology used to value brands in financial terms and identifies their strengths and weaknesses.
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