移动广告:活动评估的框架

2006 International Conference on Mobile Business Pub Date : 2006-06-26 DOI:10.1109/ICMB.2006.328140

A. Rangone, F. Renga

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引用次数: 2

摘要

在本文中，指出了构成移动营销解决方案的最重要元素，试图强调需要满足的所有重要要求。此外，还提供了一组可能的指标，用于衡量满足需求的程度。论证是在芬兰，德国和意大利进行的三个移动营销活动中获得的结果完成的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Mobile Advertising: a Framework for the Appraisal of the Campaigns

In the article, the most important elements making up a mobile marketing solution are pointed out, trying to underline all significant requirements needed to be satisfied. Moreover is provided a possible set of indicators for measuring how well the requirements are met. The argumentation is completed by the results obtained during three mobile marketing campaigns carried out in Finland, Germany and Italy.

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2006 International Conference on Mobile Business

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