网上再购买意愿:在伊朗网上购物情境下测试期望确认模型ECM

8th International Conference on e-Commerce in Developing Countries: With Focus on e-Trust Pub Date : 2014-04-24 DOI:10.1109/ECDC.2014.6836757

A. Hozhabri, Ronak Raeesi, K. Nor, Hamideh Salimianrizi, Jafar Tayebiniya

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引用次数: 7

摘要

本文的目的是测试期望确认模型(ECM)在伊朗网络购物情境下的有效性，识别ECM在解释伊朗网络购物中的不足，并从消费者的角度了解该模型中哪个因素对网络购物内容意向的影响更显著。目前的研究是一项关于伊朗网络购物的在线调查，关于结构方程建模以及不变性验证模型拟合。调查结果显示，相应的满意度，确认和感知有用性是网上购物的重要因素。研究结果有助于在伊朗背景下的网上购物和意图的文献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Online re-purchase intention: Testing expectation confirmation model ECM on online shopping context in Iran

The purpose of this paper is testing expectation confirmation model (ECM) in Iranian online shopping context, and identify poverty of ECM in explanation of Iranian online shopping and also know which factor in this model is more significant in online shopping content intention from customer perspective. The current study is an online survey of internet shopping in Iran with respect to structural equation modeling along with the invariance validates model fit. The finding shows that accordingly satisfaction, confirmation and perceived usefulness are important elements in context of online shopping. The results contribute to the literature on the internet shopping and for intentions in the context of Iran.

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来源期刊

8th International Conference on e-Commerce in Developing Countries: With Focus on e-Trust

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