The role of social media in developing young people’s health literacy

In this chapter, the notion of health literacy is explored in the context of adolescents learning about health. Up until fairly recently, the concept of health literacy has been driven mainly by health care models and has specifically targeted adult populations. This chapter uses the case studies (Chapters 2–7) provided to explore an alternative way of discussing and promoting health literacy and in ways that draw on the perspectives of young people and their frequent engagement with social media in a digital age.