价格对消费者满意度的影响，服务质量作为温和变量(调查PT.阿斯特拉国际Daihatsu销售业务分支)

JIPAGS (Journal of Indonesian Public Administration and Governance Studies) Pub Date : 2020-07-31 DOI:10.31506/JIPAGS.V4I2.8708

Mirza Abdi Khairusy

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引用次数: 2

摘要

本研究的目的在于确定价格、服务品质与顾客满意度对PT. Astra International Daihatsu pondox Pinang分公司的影响。数据是通过分发给100名受访者的问卷收集的。使用统计分析描述和SPPS Software IBM Version 21对数据进行分析。得到的数据，结果(1)价格对顾客满意有显著的正向影响(2)服务质量对顾客满意有显著的正向影响(3)服务质量调节价格对顾客满意的影响。关键词:价格，服务质量，消费者满意度

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PENGARUH HARGA TERHADAP KEPUASAN KONSUMEN DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL MODERATING (Survey pada Konsumen PT. Astra Internasional Daihatsu Sales Operation Cabang Pondok Pinang)

This study aims to determine the effect of price, service quality and customer satisfaction of PT. Astra International Daihatsu Pondok Pinang branch. Data was collected through a questionnaire distributed to 100 respondents. Data were analyzed using statistical analysis description and SPPS Software IBM Version 21. Data obtained, results (1) Price has a significant positive effect on customer satisfaction (2) Service quality has a significant positive effect on customer satisfaction (3) Service quality moderates price on satisfaction customer. Keywords: Price, Service Quality, Consumer Satisfaction

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JIPAGS (Journal of Indonesian Public Administration and Governance Studies)

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