ISEKAI: A Virtual Real Estate Web Application Utilizing Constructive Simulation for Improving User Experience in Online Home Tours

This study explores the untapped potential of real estate technology and its effectiveness in user experience in online home tours by implementing panoramic techniques that help users improve their experience in home touring using a web application. The purpose of the application, ISEKAI, is to be a web app for an online virtual home tour. The study aims to measure the effectiveness of the application as well as its usability. This study uses a quantitative method, specifically an experimental-research design, to retrieve valuable information from the study using SUS and UEQ. The results of the findings were positive for SUS; the ISEKAI application received an excellent rating, and overall, the application is a proper-performing application by the users' standards, and its usability and performance were able to enrich the user experience of the users. The same could be said for UEQ as, overall, the user experience of the ISEKAI web application has an excellent rating for all six scales. The ISEKAI application demonstrated that virtual environments positively affect the experience of real estate virtual touring applications and achieve the desired result of the research objectives. Therefore, it is a functional application that has satisfied the needs of the researchers. More participants, partnered professionals in the real estate field, and features can improve the study. Future researchers can enhance the application by improving or implementing other virtual reality techniques.