Estrategias financieras para medir la gestión de las empresas del sector ganadero

The main purpose of the study was to design financial strategies to measure the management of companies in the livestock sector. The theoretical framework was based on the criteria of various authors such as: David (2010); Certo, S y Peter, P. (2010) y Matus, (2011), among other authors. Methodologically, it was characterized by the descriptive-projective type, with a non-experimental-cross-sectional design, for which a sample consisting of 120 livestock companies was determined. The data collection technique was a questionnaire with possibilities of Likert-type responses, which was validated through the Alpha Crombach coefficient yielding 90% and the reliability was through the technique of two halves (Spearman-Brown) which got 99%. For the data processing, the descriptive statistics method was used as measures of analysis in terms of average and standard deviation. As a result, it was evident that companies in the livestock sector sometimes apply financial strategies to improve the management process taking into account the planned goals. As recommended, design a system of financial management indicators based on the strategies and objectives of the units studied, taking into account their strengths to eliminate the weaknesses detected.