{"title":"基于TAM-MIA的移动商务消费者采用行为研究","authors":"Xuejun Ding, Yong Tian","doi":"10.1109/PIC.2010.5687932","DOIUrl":null,"url":null,"abstract":"As a new business model, mobile commerce needs a process to be accepted. The user behavior of mobile commerce will be affected by many factors. Based on the technology acceptance model and multipurpose information appliances model, and taking into account the characteristics of mobile commerce, the mobile commerce model of consumer adoption behavior was constructed using perceived usefulness, perceived ease of use, perceived entertainment, perceived security, social impact, individual needs and perceived price as main factors.","PeriodicalId":142910,"journal":{"name":"2010 IEEE International Conference on Progress in Informatics and Computing","volume":"3 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"A study on adoption behavior of mobile commerce consumer based on TAM-MIA\",\"authors\":\"Xuejun Ding, Yong Tian\",\"doi\":\"10.1109/PIC.2010.5687932\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"As a new business model, mobile commerce needs a process to be accepted. The user behavior of mobile commerce will be affected by many factors. Based on the technology acceptance model and multipurpose information appliances model, and taking into account the characteristics of mobile commerce, the mobile commerce model of consumer adoption behavior was constructed using perceived usefulness, perceived ease of use, perceived entertainment, perceived security, social impact, individual needs and perceived price as main factors.\",\"PeriodicalId\":142910,\"journal\":{\"name\":\"2010 IEEE International Conference on Progress in Informatics and Computing\",\"volume\":\"3 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2010-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2010 IEEE International Conference on Progress in Informatics and Computing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/PIC.2010.5687932\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 IEEE International Conference on Progress in Informatics and Computing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/PIC.2010.5687932","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
A study on adoption behavior of mobile commerce consumer based on TAM-MIA
As a new business model, mobile commerce needs a process to be accepted. The user behavior of mobile commerce will be affected by many factors. Based on the technology acceptance model and multipurpose information appliances model, and taking into account the characteristics of mobile commerce, the mobile commerce model of consumer adoption behavior was constructed using perceived usefulness, perceived ease of use, perceived entertainment, perceived security, social impact, individual needs and perceived price as main factors.
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