{"title":"Atribúty úspešnej virálnej správy určenej pre študentov","authors":"Petra Hollá Bachanová","doi":"10.26552/pte.c.2014.2.1","DOIUrl":null,"url":null,"abstract":"The article is dedicated to the issue of viral marketing. Describes its historical development, its different types and evaluate its positive and negative aspects. The aim of this paper is based on a survey to identify the attributes of a successful viral messages designated for students.","PeriodicalId":339070,"journal":{"name":"Pošta, Telekomunikácie a Elektronický obchod","volume":"44 6","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Pošta, Telekomunikácie a Elektronický obchod","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26552/pte.c.2014.2.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Atribúty úspešnej virálnej správy určenej pre študentov
The article is dedicated to the issue of viral marketing. Describes its historical development, its different types and evaluate its positive and negative aspects. The aim of this paper is based on a survey to identify the attributes of a successful viral messages designated for students.
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