跨国公司管理的最佳实践:星巴克在黎巴嫩市场的最佳实践

Mariam Derghan
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引用次数: 0

摘要

本文调查了一家跨国公司(MNC),星巴克在这种情况下,如何采用最佳实践,以产生最佳结果在黎巴嫩市场提到的困难和影响最佳实践的应用因素。跨国公司将最佳实践有效地应用于东道国环境的能力取决于公司的管理风格。在与星巴克Mena地区的区域经理进行了面对面的访谈,并从公司的网站和文件中收集了大量的信息后,星巴克黎巴嫩采用了howard教授介绍的两种不同的管理风格:Polycentric和ethnocentric方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Management Of Best Practices in Multinational Companies: Starbuck’s Best Practices in The Lebanese Market
This paper investigates how a Multinational Corporation (MNC), Starbucks in this case, adopts best practices to produce optimal results in the Lebanese market mentioning the difficulties and factors that influence the application of best practices. The ability of a MNC to effectively adapt a best practice to a host environment depends on the style of management of the company. After a face-to-face interview with the District Area Manager of the Starbucks Mena region and plenty of information gathered from the company's website and documents, Starbucks Lebanon adopts a combination of two different management styles introduced by Professor Howards: Polycentric and ethnocentric approaches.
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