Formation of the System for Monitoring the Efficiency of Regional Tourist-Recreational Services

The system for monitoring the efficiency of regional tourist and recreational services in Russia has not fully been formed yet; it is rather fragmented and represents only accounting and analytical parts. At the same time, monitoring the effectiveness of regional tourism and recreation sector is necessary to improve management and decision-making processes by the coordinating structures. It can also be used as a tool to monitor implementation of the programs and strategies for the development of regional tourist industries. The article presents a unique adaptive-functional model of the system for monitoring the effectiveness of regional tourist and recreational services and defines the structural elements and the information base. The proposed monitoring system is based on the use of methodology for evaluating the effectiveness of tourism activities which involves evaluating the effectiveness of three aspects: social, economic and networking in the regional area of tourist and recreational services.