{"title":"电子购物偏见对电子顾客满意度影响的实证研究","authors":"Sizong Wu, W. Yin, Guoyue Xiong","doi":"10.1109/ICEBE.2007.34","DOIUrl":null,"url":null,"abstract":"Based on Kotler's theory of customer delivered value (CDV) (P. Kotler, 1994), this paper builds up the structural model on the relationship among e-shopping prejudice, CDV of e-customers (e-CDV) and e-customer satisfaction. E-CDV includes 6 dimensionalities, which are product value, personnel value, service value, price cost, time cost, energy and physical cost, while the 3 of last cost dimensionality are valued. The empirical result of 316 samples displays that e-shopping prejudice has prominently negative influence on e-customer satisfaction, while it has no pertinent relationship with E-CDV. E-CDV has prominent influence on e-customer satisfaction, in which the time cost of non-difference-group and the group with high e-shopping prejudice has prominent influence on e-customer satisfaction. It is different from entity shopping, product value and personnel value has weak influence on delivered value of network customers.","PeriodicalId":184487,"journal":{"name":"IEEE International Conference on e-Business Engineering (ICEBE'07)","volume":"229 ","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2007-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Empirical Study on the Influence of E-shopping Prejudice to E-customer Satisfaction\",\"authors\":\"Sizong Wu, W. Yin, Guoyue Xiong\",\"doi\":\"10.1109/ICEBE.2007.34\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Based on Kotler's theory of customer delivered value (CDV) (P. Kotler, 1994), this paper builds up the structural model on the relationship among e-shopping prejudice, CDV of e-customers (e-CDV) and e-customer satisfaction. E-CDV includes 6 dimensionalities, which are product value, personnel value, service value, price cost, time cost, energy and physical cost, while the 3 of last cost dimensionality are valued. The empirical result of 316 samples displays that e-shopping prejudice has prominently negative influence on e-customer satisfaction, while it has no pertinent relationship with E-CDV. E-CDV has prominent influence on e-customer satisfaction, in which the time cost of non-difference-group and the group with high e-shopping prejudice has prominent influence on e-customer satisfaction. It is different from entity shopping, product value and personnel value has weak influence on delivered value of network customers.\",\"PeriodicalId\":184487,\"journal\":{\"name\":\"IEEE International Conference on e-Business Engineering (ICEBE'07)\",\"volume\":\"229 \",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2007-10-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IEEE International Conference on e-Business Engineering (ICEBE'07)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICEBE.2007.34\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IEEE International Conference on e-Business Engineering (ICEBE'07)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICEBE.2007.34","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Empirical Study on the Influence of E-shopping Prejudice to E-customer Satisfaction
Based on Kotler's theory of customer delivered value (CDV) (P. Kotler, 1994), this paper builds up the structural model on the relationship among e-shopping prejudice, CDV of e-customers (e-CDV) and e-customer satisfaction. E-CDV includes 6 dimensionalities, which are product value, personnel value, service value, price cost, time cost, energy and physical cost, while the 3 of last cost dimensionality are valued. The empirical result of 316 samples displays that e-shopping prejudice has prominently negative influence on e-customer satisfaction, while it has no pertinent relationship with E-CDV. E-CDV has prominent influence on e-customer satisfaction, in which the time cost of non-difference-group and the group with high e-shopping prejudice has prominent influence on e-customer satisfaction. It is different from entity shopping, product value and personnel value has weak influence on delivered value of network customers.
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