AMERICAN SOFT POWER PROJECTION IN KAZAKHSTAN

Despite the critical view of Joseph Nye's “soft power” policy, American politicians are increasingly considering this concept as an indispensable means to influence the world. The crucial importance of soft power is outlined in the global strategy of the United States for its ability to make states want to follow Western values and the liberal model of world order. In turn, the blurry sense of liberal values’ influence on the Kazakh government provoked the authors to research quantitative and qualitative indicators of an aforementioned theme. Utilizing soft power instruments toward Kazakhstan is far beyond the hard edge, but despite we tried to specify the questions around research and find replies based on empirical data.