识别和定义媒体道德规范的价值

C. Roberts
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引用次数: 21

摘要

在它们的用途中,大众传媒道德规范宣布了媒体从业者群体的价值观。本文使用施瓦茨的社会心理学类型学来识别和比较记者、博主、广告/营销从业者和公共关系从业者协会的15种道德准则中陈述或暗示的216种价值观。尽管他们的沟通目标不同,代码通常共享许多相同的一般价值观类型,但经常使用相似的词来描述不同的价值观和忠诚。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Identifying and Defining Values in Media Codes of Ethics
Among their uses, mass media codes of ethics declare the values of groups of media practitioners. This paper uses Schwartz's social psychology typology to identify and compare 216 values stated or implied in 15 codes of ethics for associations of journalists, bloggers, advertising/marketing practitioners, and public relations practitioners. Despite differences in their communication goals, codes generally share many of the same general values types yet often use similar words to describe different values and loyalties.
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