基于UPPSALA理论的中国企业国际化路径分析

Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2019) Pub Date : 2019-05-01 DOI:10.2991/BEMS-19.2019.36

Qiqi Xu

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引用次数: 0

摘要

本文从UPPSALA模型的理论视角出发，将企业国际化分为三个阶段。通过对吉利、美的集团和双汇国际化进程的分析，探讨企业在不同阶段面临的主要障碍和突破路径。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis of Internationalization Path of Chinese Enterprises based on UPPSALA Theory

From the theoretical perspective of UPPSALA model, this paper divides the internationalization of enterprises into three stages. By analyzing the internationalization process of Geely, Midea Group and Shuanghui, this paper explores the main obstacles and breakthrough paths faced by enterprises at different stages.

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来源期刊

Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2019)

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