员工服务交付培训对客户满意度的影响——以坦桑尼亚Amana银行达累斯萨拉姆总行为例

David Mosoma, Salma Mazana
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引用次数: 0

摘要

本研究的目的是研究员工服务交付培训对顾客满意度的影响。本研究旨在探讨服务提供技巧对顾客满意的影响,以及服务提供能力对顾客满意的影响,最后确定顾客对Amana银行服务提供的满意程度。这项研究采用了多种方法,结果表明,培训使员工具备了有效的沟通技巧、耐心技巧、注意力技巧、时间管理技巧以及结帐能力,这些对客户满意度都至关重要。同时,提高员工提供和管理服务的能力,及时交付,提供满意的客户服务,与客户建立良好的关系,并为客户提供支持。最后,研究发现,服务提供技能和能力对顾客满意度有积极影响:顾客一贯使用他们满意的服务,并最终说服其他人使用相同的服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Effects of Employees Service Delivery Training on Customer Satisfaction: A Case of Amana Bank Main Branch Dar Es Salaam in Tanzania
The purpose of this research was to study the effects of employees’ service delivery training on customer satisfaction. The study intended to examine the influence of service delivery skills on customer satisfaction, the effect of service delivery competence on customer satisfaction, and lastly to determine the level of customers’ satisfaction with Amana Bank service delivery. The study used mixed methods and revealed that training equips employees witheffective communication skills, patience skills, attentiveness skills, time management skills as well as closing ability, which are all vital for customer satisfaction. Also, employees expand their capacitiestooffer and managequality service, deliver promptly, offer satisfactory customer service, build good relationships with customers, as well as provide customers with support. Lastly, it was found that service delivery skills and competences positively influence customer satisfaction: customers consistently use services that they are satisfied with and ultimately persuade others to use the same services.
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