{"title":"竞争价格、产品完整性和地点对麦德龙电子和家具公司消费者购买决策的影响","authors":"Ade Parlaungan Nasution, Denny Ammari Ramadhan","doi":"10.2139/ssrn.3412703","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to determine the effect of competitive prices, product completeness, and location on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat. Data analysis methods used are Reliability Test, Validity Test, Multiple Linear Regression Analysis, Determination Coefficient (R2), F test and t test. The results of the t test show that competitive prices have a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (8.657)> t table (1.66159) with a significance level of 0.000 <0.05. Completeness of prices has a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (5.427)> t table (1.662) with a significance level of 0.000 <0.05. Location has a positive and insignificant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (0.148).","PeriodicalId":176300,"journal":{"name":"Microeconomics: Intertemporal Consumer Choice & Savings eJournal","volume":"29 6","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Effect of Competitive Prices, Completeness of Products, and Locations on Consumer Purchasing Decisions at Metro Electronics & Furniture Rantauprapat\",\"authors\":\"Ade Parlaungan Nasution, Denny Ammari Ramadhan\",\"doi\":\"10.2139/ssrn.3412703\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study was to determine the effect of competitive prices, product completeness, and location on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat. Data analysis methods used are Reliability Test, Validity Test, Multiple Linear Regression Analysis, Determination Coefficient (R2), F test and t test. The results of the t test show that competitive prices have a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (8.657)> t table (1.66159) with a significance level of 0.000 <0.05. Completeness of prices has a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (5.427)> t table (1.662) with a significance level of 0.000 <0.05. Location has a positive and insignificant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (0.148).\",\"PeriodicalId\":176300,\"journal\":{\"name\":\"Microeconomics: Intertemporal Consumer Choice & Savings eJournal\",\"volume\":\"29 6\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Microeconomics: Intertemporal Consumer Choice & Savings eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3412703\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Microeconomics: Intertemporal Consumer Choice & Savings eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3412703","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Effect of Competitive Prices, Completeness of Products, and Locations on Consumer Purchasing Decisions at Metro Electronics & Furniture Rantauprapat
The purpose of this study was to determine the effect of competitive prices, product completeness, and location on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat. Data analysis methods used are Reliability Test, Validity Test, Multiple Linear Regression Analysis, Determination Coefficient (R2), F test and t test. The results of the t test show that competitive prices have a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (8.657)> t table (1.66159) with a significance level of 0.000 <0.05. Completeness of prices has a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (5.427)> t table (1.662) with a significance level of 0.000 <0.05. Location has a positive and insignificant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (0.148).
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
